I'm a
Evolving through curiosity and craft

About me

DEX

Infinite curiosity (keeps you exploring possibilities others miss)

🔗

Connector mindset (can unite stakeholders with different agendas)

⚙️

Systems thinker (sees patterns in complexity)

💡

Creative problem-solver (combines analytical and imaginative approaches)

Skills Overview

Marketing Design AI/Tech SEO Strategy UX/UI Analytics Innovation
Art Direction
UX/UI Design
Content Creation
AI Tool Integration
Data Visualisation
Design Strategy
Photography
Video Editing
Service Design
Workshopping
Web Design
Vibe Coding
Motion Graphics
Copywriting
Data Analytics

Interests & Hobbies

Life
Beyond Work
🏃
Extraverted
🎬
Film Buff
🔧
Maker
✈️
Traveller

Runner & Gym Enthusiast

With a streak of competitive discipline - The mental discipline from fitness correlates directly with my work ethic.

Film Buff

Obsessed with storytelling & character arcs. Favourite film of late, 'In the mood for love' by Wong Kar-wai and I love anything with Jake Gyllenhaal in!

Maker & Tinkerer

I'm at my best building things that blend creativity with functionality. Check out my experiments page!

Traveller

I love exploring, meeting new people and experiencing different cultures.

Personality & Design Philosophy

ENFJ
The Protagonist
E
Extraverted
N
Intuitive
F
Feeling
J
Judging
What Makes Me a Strong Designer & Team Player

Holistic Thinking

I instinctively see the bigger picture, making it easier to design solutions that balance user needs, business objectives, and long-term impact.

Collaborative Leadership

I build trust quickly, create psychologically safe spaces for ideas, and encourage cross-disciplinary teams to contribute their best work.

Empathy in Action

I naturally tune in to users' needs, emotions, and unspoken pain points, which strengthens human-centred design work.

Vision + Connection

I can articulate the "why" behind a project in a way that energises others, aligning diverse stakeholders behind a common goal.

Dream Job:
Strategic Design Lead

Hyprid • Remote

Dream Job
Categories:
Service Design
CREATIVE STRATEGY
UX/UI
COMMUNICATIONS
Digital
Posted on Tues, 27 Feb 2024

Key Responsibilities

  • Lead the strategic and creative direction of cross-functional design projects
  • Develop human-centred digital solutions aligned with organisational values and impact goals
  • Use service design tools to deliver value across user journeys, products, and systems
  • Collaborate across disciplines to shape brand narratives, design systems, and content strategy
  • Facilitate workshops and co-design sessions with internal and external stakeholders
  • Leverage data and storytelling to communicate insight, drive engagement, and support growth
  • Work across the brand to create experiences with clarity and purpose

Role Overview

This role is ideal for someone who thrives at the intersection of creativity, strategy, business strategy and systems thinking. You’ll work end-to-end, from insight to execution, translating ambitious goals into design-led innovation.

Expect to shift seamlessly between high-level vision and hands-on delivery—facilitating workshops, mapping services, producing content, and leading digital design across touchpoints. Whether shaping internal tools or public-facing platforms, your role will be to help the organisation evolve intelligently and impactfully, without losing our human touch.

Core Skills

  • Web Design
  • Strategy
  • Branding
  • SERVICE DESIGN
  • cOLLABORATION
  • UX/UI
  • LEADERSHIP
  • Analytics
  • SYSTEMS THINKING
  • Stakeholder Engagement
  • FACILITATION
  • STORYTELLING