Resume

Profile

Experience across service design, digital strategy, UX, and campaign management. I bridge the gap between creative execution and strategic thinking, leveraging my background in marketing, UX/UI, and service design to build better systems within cross-functional teams.

  • Strategic & Service Design: Journey mapping, service blueprinting, workshop facilitation, insight synthesis.
  • Content & Communication: Podcast/video production, storytelling, SEO strategy.
  • Design Tools: Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects, Premiere Pro)
  • UX/UI & Digital Craft: Figma, typography, layout design, visual craft.

Work Experience

Design and Marketing Campaign Manager

Benefact Group · Dec 2025 – Present

Group-wide role spanning campaign delivery, brand strategy, and design advisory. Reporting to the Head of Brand and Marketing, working across Digital, Data, Social, Impact, and Internal Comms.

  • Building a design community across the group through workshops and co-creation sessions
  • Generated cost savings covering the cost of the role within the first three months through prototyping and testing before committing resource
  • Roadmapping strategy implementation across the full marketing spectrum with AI integration as a central thread

Graphic and Multimedia Designer

Benefact Trust · Jan 2024 – Dec 2025

  • Delivered end-to-end service design across digital touchpoints, service blueprints, user journey maps, website redesign
  • SEO strategy grew YouTube from 928 views (2023) to 30K+ (2025)
  • Led Umbraco CMS implementation and ongoing development. Integrating GDS Design Principles throughout; 96% of users now   rate the site as very easy or easy to navigate– Framed design as a cost-saver — tying every blueprint and   dashboard to efficiency gains and measurable outcome.

Service Designer (Part-time)

Vault Investments · Dec 2022 – Jan 2024

Worked with a fintech startup to shape its brand and visual identity for an investment platform targeting Latin America.

  • Shaped the brand positioning and storytelling for a fintech startup, making a complex blockchain-based platform accessible to investors.
  • Pitch content secured £5,000 Imperial College funding, 1st place in MBA entrepreneurship competition

Marketer

Puredrive Energy - Renewable Energy Startup (Sept, 2021 - Jan, 2022)

Managed the marketing for a startup renewable energy tech company.

Delivered campaigns and visual assets for digital and distributor networks, developing marketing materials aligned to audience insights to successfully drive sales and reduce customer queries.

Education

MA Service Design, Royal College of Art (2022–2023)

Worked on industry-led briefs in multidisciplinary teams, applying prototyping and service design methods.

  • Developed research strategies, mapped user journeys, and designed strategic, user-centred service offerings.
  • Focused on aligning user needs with commercial goals through storytelling, systems thinking, and visual communication.

BSc Marketing & Design, Lancaster University (2017–2021)

Interdisciplinary course combining business insight with design thinking.

Built skills in market research, brand strategy, UX, and visual storytelling.

Modules included: Design Management, Consumer Behaviour, Advertising, Design Consultancy, and Visualisation.