Demystifying Blockchain

Valut

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Demystifying Blockchain for Global Investors

Valut Inc. aimed to democratise private market investments using blockchain. My challenge was to translate this complex, decentralised vision into an accessible, trustworthy brand and intuitive user experience to attract investors and build trust.

Fin-Tech
Visual Communication
Brand Strategy
UX
Positioning
Defined Valut's USP transforming complex blockchain concepts into relatable benefits.
Experience
Mapped critical user journeys & created intuitive mobile/web mock-ups
Visual Identity
Designed logo with a scalable visual system. Integrating the identity throughout.
Communication
Developed pitch decks, animated infographics, and website to articulate the vision.
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Winning pitch

My strategic design and communication efforts resulted in Valut securing 1st place in the Imperial College pitch competition, winning £5,000. This validated the brand's ability to resonate with key stakeholders and positioned the platform for future growth.

Valut unlocks opportunities for global investors.

Vetted businesses & infrastructure projects across South America's high-growth markets.

Unlocking private markets for the everyday investor.

A marketplace - buy, sell and trade your investment seamlessly

Trust by Design – Blockchain transparency & smart contracts.

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The Problem

Investors around the world are increasingly drawn to the rapid growth potential of South America, but gaining access to these markets remains notoriously difficult. Currency volatility, high transaction fees, and layers of legal and regulatory complexity create significant barriers to entry. At the same time, local entrepreneurs and SMEs struggle to secure reliable funding, often missing out on opportunities for expansion due to the perception of risk and a lack of transparent systems. This disconnect leaves billions in untapped potential on both sides — investors locked out of growth, and businesses unable to access the capital they need.

The Solution

Valut bridges this gap by creating a secure, transparent, and borderless investment platform powered by blockchain. Through Valut, investors gain seamless access to curated South American opportunities with the reassurance of smart-contract governance and built-in compliance checks. Businesses benefit from faster, more reliable funding that is tied to clear milestones, while investors can track returns and impact in real time. By removing friction and building trust into every transaction, Valut transforms what was once a high-barrier process into a streamlined gateway for global capital and sustainable growth.

The Tech

At the heart of Valut is a blockchain-powered architecture that underpins trust and transparency. Smart contracts automate while tokenised assets enable fractional ownership and lower entry barriers for investors. A multi-currency wallet bridges fiat and crypto to make cross-border transactions frictionless.

Valut is building the rails for a new era of cross-border investing — where trust, transparency, and opportunity move as freely as capital should.

My Role

My role focused on shaping the product vision and investor-facing experience — from designing the app’s dashboard and marketplace flows to crafting a brand identity that communicated both security and opportunity. By combining UX strategy with clear storytelling, I helped position Valut as a platform that feels as reliable as a bank, but as innovative as the decentralised future it represents.

The Outcome

Looking to secure millions in investment from UK-based capital while working through regulatory clarity to ensure long-term compliance and scalability. The platform is preparing to onboard its first large-scale opportunities, carefully curated for a small group of wealthy, high-value investors who want early access to South America’s emerging markets setting the foundation for future expansion to retail investors and broader impact.