Matt Smith-wood, from BBC One's Interior Design Masters, wanted an exciting website with a design which matched the kind of care and aesthetic appeal that his delivers in his work - having recently made the jump to working for himself - I support him in creating a brand identity, content strategies and manage his website which is successful converting his digital precense into leads.
"Dexter's input has been brillant. It's been a game-changer for launching my business this year helping me expand and take it full-time."

Collaborating closely with Matt Smithwood, I became his creative partner, tasked with bringing his unique, brutalist, and maximalist vision to life. We crafted a distinctive brand identity and a bespoke website that perfectly mirrored his approach to craft: bold simplicity, full-width visuals, a sophisticated dark palette, and a meticulously clean logo.
![[interface] image of cloudbased solutions interface (for a hr tech)](https://cdn.prod.website-files.com/67c1cd5a7a5084bdb31bd489/68a06f35afb448377ceccf45_E3361845-BC7B-44F0-8928-181AD012CD0B-min.jpeg)
![[background image] image of educational brochures (for a university)](https://cdn.prod.website-files.com/67c1cd5a7a5084bdb31bd489/68a06eb0d001c130cc0112d9_S.02.4-01-min.jpg)
![[background image] image of educational brochures (for a university)](https://cdn.prod.website-files.com/67c1cd5a7a5084bdb31bd489/68a06eb09b802db09014c4e1_S.05.3-01-min.jpg)




![[charity event at night]](https://cdn.prod.website-files.com/67c1cd5a7a5084bdb31bd489/683434aa9c816cebd4dcf4e7_april%20logo-07.png)
The ultimate success speaks for itself: the site has generated thousands of visits and hundreds of high-quality leads. This ongoing, profitable partnership continues to evolve, focusing on expanding his identity, showcasing exemplar commercial projects, and developing a specialised kitchen design service this year.